Colorado radio host takes aim at the Muppets; but ire is misplaced

 

Kermit & Miss Piggy won’t need to battle ill informed radio host Kevin Swanson after all

Last week The Jim Henson Company made the decision to sever their relationship with fast food restaurant turned moving target Chick-Fil-A. Now, an evangelical minister has blasted the company for making this choice, accusing the company and its employees of “taking the sodomy route.” Kevin Swanson, Director of the Colorado based “Generations of Vision,” and its radio program “Generations Radio,” made this statement during a recent broadcast of his online show. But Swanson didn’t stop at dissing the Muppets; he also took his listeners on a history lesson into how homosexuals were dealt with in the past.

“A Christian perspective ultimately brought the death penalty upon homosexuality between roughly 350 AD and roughly 1850 or so, for about 1,500 years that form of life had pretty much been eliminated except here and there, it was in the closet, but it was almost unheard of for over 1,000 years, until recently,” he proclaimed. “Of course, now you have a massive, massive increase in this kind of thing.”

Swanson and his co-host on his radio show, Dave Buehner, quickly redirected their attention back to the topic at hand; the demise of popular Muppets characters Kermit the Frog, and his lady-love Miss Piggy. During the course of their conversation Buehner suggests that “Kermit is not that interested in Miss Piggy — maybe he’s interested in another frog,” Swanson suggests, “Maybe (Chick-fil-A President) Dan Cathy should consider doing a frog filet for one of the sandwiches.”

Buehner interjected, “I think Miss Piggy on a bun – that’s a better bet, the winner!”

Confusion ensued after the duos attack on The Henson Company because the pair didn’t really do their homework. The rights to the Muppets characters were acquired by The Walt Disney Company in 2004; the Kermit and Miss Piggy characters were never part of the deal. The toys that were included in the Chick-Fil-A kids’ meals were from Jim Henson’s Creature Shop toys – essentially a plastic tube with cut-out features for customizing your own puppet. Adding salt to the wound, the toys which were slated for the meals from mid-July until mid-August have since been recalled.

In statement released on the Henson Company’s Facebook page, the company offered a simple and concise explanation for their choice to sever ties with the Chick-Fil-A organization.

“The Jim Henson Company has celebrated and embraced diversity and inclusiveness for over fifty years and we have notified Chick-Fil-A that we do not wish to partner with them on any future endeavors. Lisa Henson, our CEO is personally a strong supporter of gay marriage and has directed us to donate the payment we received from Chick-Fil-A to GLAAD.”

Swanson previously has stated publicly that gay parents were the “most devastating thin in the history of mankind,” and that pedophilia was “part and parcel” with the “homosexual agenda.” According to his web site, Mr. Swanson is one of the country’s foremost experts of homeschooling, having been homeschooled himself. He also states that he was at one time “student body president of a large west coast university,” but doesn’t name the university, or any degree received.

With these credentials, and the impressive fact checking staff on hand at “Generations Radio, it’s no wonder that Mr. Swanson has achieved the heady heights he has. What do you think? Weigh in with your comments.

 

 

 

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The Chick-Fil-A brand laying an egg with consumers according to online marketing tracker

The Chick-Fil-A brand is laying a tougher egg than this chicken

The fallout continues for Chick-Fil-A after comments made by its chairman. Dan Cathy’s anti-gay rant during a recent radio show has had swift and profound fallout on the brand, and its position in the marketplace. According to online market tracker YouGov BrandIndex.com, the company’s brand has taken a significant hit. It’s consumer brand rating has dropped to its lowest level since 2010 and insiders feel that this is due directly to the comments made by CEO Cathy.

Chick-Fil-A was one of the top five best perceived QSR (quick service restaurants) restaurant chains in the U.S. over the first half of this year, according to YouGov BrandIndex data. YouGov BrandIndex measurement scores range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.

On July 16th, the day the Baptist Press published its Dan Cathy interview, Chick-Fil-A’s Index score was 65, a very substantial 19 points above the Top National QSR Sector average score that day of 46.

Four days later, Chick-Fil-A had fallen to 47 score, three points below the Top National QSR Sector average score of 50. This past Wednesday, Chick-Fil-A had a 39 score compared to the Top National QSR Sector average score of 43.

The brands QSR rating in its home territory of the south has taken a beating. Respondents in the South took Chick-Fil-A from an Index score of 80 on July 16th to its current 44. Chick-Fil-A’s biggest drop took place in the Northeast, where it went from 76 to 35, a difference of 41 points.

Chick-Fil-A’s corporate office has remained silent on these results, but it would appear the writing is on the wall; Americans aren’t happy with such a blatant hatred. What do you think of these findings? Comments are welcome…