Okay, it’s been said time and time again…having an identifiable brand does matter to your business. It’s that simple, cut-and-dry, a no-brainer. Yet for many in the business world, these cries still fall on deaf ears. Pleading this cases hasn’t always worked, but now, courtesy of Forbes.com is a true testament to the importance of having a brand…and standing behind it.
A brand is an identity, and how that identity is view is much like how we view each other on a day-to-day basis. By not having a brand, or expanding and promoting that brand, it’s like your business is missing its identity. That’s the gist of it, plain and simple.
Read the article on Forbes.com here, and share your feedback with us.