The value of social media to your bottom line

Is a Tweet more of a value to your business than a Facebook post?

Pinterest…Facebook…Yelp…Foursquare. The number of social media sites is growing by leaps and bounds, and it shows no sign of slowing down anytime soon. But as companies struggle to keep up with it all, there is really only one question that effects your bottom line: how does all this social media stuff benefit my bottom line?

In an interesting post in the blog “VentureBeat,” a study was recently conducted to determine what all this social media is worth. There is also a handy-dandy graphic to drive the point home.

After seeing this, you may want to make some changes to your social media efforts…post haste! So how much is social media part of your business? Let us know in your comments.

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