Here in Colorado, we are truly fortunate to have some impressively clean streets. In our urban areas, such as Denver and Boulder, tourists and locals alike are often amazed at how clean our streets are. Still, with a little extra elbow grease our city streets could gleam…like the top of the Chrysler building!
I have to admit, reverse graffiti is new to me. But I am earning that it has been a medium used by environmentally conscious street artists for some time. It involves removing dirt and grease from areas such as windows and sidewalks using fingers and pressurized water. British artist Paul Curtis, a/k/a “Moose,” is credited with being the pioneer behind the medium. The benefit is twofold; it cleans up a dirty urban space, and conveys the message of the artist. And savvy advertisers are jumping on board with this growing, and cost effective trend.
Companies such as Starbucks have been using reverse graffiti for some time in front of their stores. Consider this; in this day and age of hustle and bustle, how much time do we really spend looking up? Statistically, we are looking straight ahead or even down…to avoid the onslaught of folks coming at us. But in those moments we look down, an advertisement created by reverse graffiti is not only eye-catching, it’s environmentally savvy as well.
With minimal production cost, it seems to be the perfect answer to an advertisers problem. Or is it? It is if you don’t mind what inevitably can be a temporary impression, as weather, traffic, or even simple street cleaning can spell the demise of the work. Still, the impression left behind can be most effective in creating an advertisement with an indelible impression.
Follow this link to see some examples of some of the most impressive examples of reverse graffiti, including some of those by the innovator behind the medium, Paul Curtis. Let us know what you think.