3 little words that can lead to failure almost everytime

Don't let 3 little words crush your idea before it's had a chance to light.

I thought that headline would get your attention. And now that I have it, it’s time to face facts; there are a lot of aspects of our job that are just simply rotten! Marketing and P/R professionals have to often perform like trained monkeys to dazzle our clients, or bend our own moral compass to cover the needs of our clients. Thos days, this job can really suck! But then there are those other days…

Like, when a new start-up opens their doors for the first time, or a client sees an ad for their business in print, those are the days that make all the pain, heartache, headaches and sleepless nights a little more worth it. In today’s economic climate, these days can be few and far between, but when that happen, they are magic! But it all leads back to how we impress our clients out of the chute. Either you have them, or you don’t, and there are 3 Words that Guarantee Failure according to Inc. magazine. I’m not going to give away what the 3 words are, but once you know what they are, and why you run the risk of self-sabotage when you utter them, you’ll probably agree.

We are image professionals, and as such we have a certain obligation to our clients from the start. They are only made to feel they are in capable hands, if you make them feel that they are in capable hands. So the next time you are in a pitch meeting, or on a follow-up call to a client, avoid these 3 words if you can. Remember, if you bust the bulb of an idea before anyone else, you’ve pretty much shot yourself in the foot at the go. We’ll discuss this more in a later post. In the meantime, please feel free to leave your thoughts or comments.


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