The major players in the social media forum can be likened to opponents in a boxing match. Both contenders, each has given some major body blows to the other. Still, the goliaths both stand virtually unscathed. Is this good for you and your business? In the long run, you bet it is. But it is important to understand that each approaches their sparring match from a different perspective.
Take Facebook for example. The Facebook platform is considered more of a passive platform. When you post a status on Facebook, you are sending out information that may or may not illicit a response. The same applies to messages sent directly to folks in your “friends” circle; a response isn’t quite as quickly forthcoming.
On the other hand, Facebook offers a great way to market your brand in a very “no nonsense” fashion. It allows you to send drips about you and your business consistently, and gives readers more of an opportunity to take in what you have to say. Posts stay on your page, and can be visited again and again. Links to other sites you choose to add are also ways to stimulate your reader. In short, Facebook takes a sort of old school approach to marketing with a new slant in our technology drive society.
In contrast, Twitter employs a more active approach. A post on Twitter is like an immediate shot around the world. And typically, there is always someone there to hear it. The key is to have a strategic network of followers; both of your “tweets” and the “tweets” of others with similar business interests. You may find that you harvest a whole slew of followers from you use of other social media outlets.
The tough part about Twitter is gaining quality followers. By continually posting, and posting pertinent and timely information, the followers will come. And you must offer your following to others as well. It is a much more “scratch my back I’ll scratch yours” environment in in the land of Twitter .
Now there is a fresh new upstart in the competition; Google+. Launched by behemoth Google at the end of June, the premise behind Google+ was not just to challenge Facebook and Twitter on a social media level; but on an advertising dollar level as well. How? Because Google’s main income is coming from advertising (Google Ads) and after Facebook started its advertising game (Facebook Ads) the advertisers have got another choice and the growth of Facebook grabbed some advertising areas from Google since the social network allows some kind of unique demographic targeting that a search engine or content network can’t provide. Twitter also has plans in the works to create an advertising revenue stream for their site as well. Still, Google is a much larger entity than Facebook, but the tide could shift.
While the success of juggernauts Facebook and Twitter will be written about in business text books for years to come, the beauty of their competition is that it appears to be minimal. The two are so different, yet have the same goal; they function differently, but each has a common end; social interaction using modern-day methods. And with Google+ on the up and coming now, the competition is just heating up even more.
So even though the final bell has yet to ring, the ultimate outcome will most likely be a draw. All three offer advantages in getting the message of your business out to the masses. All three offer clear and concise ways to mold that message to best suit your needs. And all three provide a simple medium to help your business better brand and promote itself. If you aren’t already posting and tweeting, you had better get on with it. The results will speak for themselves.